Sports Nutrition and Drinks to Hit 4 Billion Euro in Europe
According to a 3A Business Consulting report the market for sports nutrition is going to hit the 4 billion Euro mark until the year 2010 .
This means there is huge potential for suppliers of ingredients but also food and beverage processing equipment within the next years. Part of the growth is caused by improved consumer behavior. Consumers are today more and more looking into healthier products and fitness suplements to achieve their desired lifestyle.
The market of sports nutrition therefore faces higher growth rates than most other food and beverage markets. According to 3A Business Consulting the segment is and will face rapid growth within the coming years.
The report indicates consumers to be the main motor for this market development. However, activities for the Olymics in China and increasing advertising efforts are likely to strengthen the demand for health and fitness nutrition within the coming years.
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